About us
Contact us at info@hoiamed.ee
OUR VALUES
QUALITY
We are committed to endorsing only the highest quality documents and products that we believe in.
HONESTY
We believe in transparency and honesty in all our dealings. If we are unable to place a product on the market due to high costs or if it is unlikely to succeed, we will let you know. We expect the same honesty from our clients, so we can work together efficiently and effectively.
COLLABORATION
We view ourselves as an extension of your team and work closely with you towards our shared goals. We take pride in our work and are passionate about it, and we want to be valued as a key partner in your success.
MEET THE TEAM
Reilika Paas
Co-founder/Product manager – reilika@hoiamed.ee
For the last 15 years, Reilika has coordinated and led large-scale development projects that took several years. Of those years, she has spent the last 10 coordinating and leading international medical research projects. Reilika has secured over 20 million euros worth of funding for research projects, which has helped her develop her core skills from recruiting teams and participating in procurement processes to financial planning and strategic management. Reilika has collaborated with Estonian, German and Swedish research companies and universities and has a wide collaboration network of professionals, researchers and top consultants who can get involved with HoiaMed’s success story, if necessary.
Kaira Pärenson
Co-founder/Product manager – kaira@hoiamed.ee
Kaira has spent the last 15 years working in a variety of companies who produce and sell medical supplies and equipment. She has worked as a sales manager as well as a product and brand manager, covering areas such as ophthalmology, orthopaedics, neurology, gynaecology, cardiology, laboratory supplies/analysers and medical waste management. During the last five years, Kaira has been focusing not only on the Estonian markets but also on the Baltic, Scandinavian and Polish markets. She is no stranger to participating in international conventions, representing producers and organising thematic training events and seminars.
Britta Hansman
Product manager – britta@hoiamed.ee
Britta has been active in the medical sector for more than 15 years. She is very comfortable selling medication as well as medical devices and equipment. Britta has filled a variety of positions from pharmaceutical representative and product and client manager to the role of sales and marketing manager, covering areas such as cardiology, gynaecology, urology, etc. Britta’s largest project consisted of establishing a pharmacy chain and its brand as well as preparing its planograms. The project closest to her heart, however, was helping stoma patients as a counsellor. Britta has been developing her sales and marketing skills in Estonia, Latvia, Lithuania, Poland, Finland and Germany and is very comfortable conducting product training events.
WOULD YOU LIKE TO BE A PART OF THIS TEAM?
Many of us don’t have a deep understanding of the medical sector or the important work that our colleagues in this field do. At HoiaMed, we want to change that by introducing you to our team and sharing our story – the good and the bad. We are proud to show our faces and invite you to learn more about us. If you’re interested in collaborating or have a proposal that could benefit our field, we welcome you to approach our team. Don’t be shy to “head-hunt” us – we are open to all forms of cooperation. At HoiaMed, we value a desire for change and welcome those who want to be part of our journey. If you share our passion for making a difference in the medical industry, we invite you to come and talk to us. Our doors are always open. Contact us at info@hoiamed.ee.